Rod Humble (born 1 June 1964) is the Chief Executive Officer of Second Life creator Linden Lab, and former Executive Vice President for the EA Play label of the video game company Electronic Arts. He has been contributing to the development of games since 1990, and is recently best known for his work on the Electronic Arts titles, The Sims 2 and The Sims 3. Previously he worked at Sony Online where he worked on EverQuest and before that Virgin Interactive's SubSpace.
In his spare time he continues to develop experimental games including The Marriage, Stars Over Half Moon Bay and Last Thoughts of the Aurochs.
On 7 October 2008, a press release noted that Electronic Arts Inc. had promoted Humble to Executive Vice President and Head of The Sims Label of EA. In this role, Humble was to be responsible for The Sims Label, the developer and marketer of life-simulation games and online communities with an emphasis on creativity, community and humor. The Sims is the best-selling PC franchise of all time.
An NPC (non-player character) in the Sims 2 expansion pack, FreeTime, is based on Humble. He is seen delivering a gift to new home-owners, the gift always being a computer, the computer having a sneak preview of the Sims 3.
On 23 December 2010, Linden Lab, the creators and operators of the virtual world Second Life, announced that he would become their new CEO as of January 2011.